After the "Da Vinci" era, the imported furniture market should be rationally responded

A vigorous Da Vinci furniture "fake door" incident was hidden from CCTV's exposure in early July. When the press conference was held, the spokesperson's crying left the scene, and then consumers questioned and defended their rights. Almost a month, the building of the high-end imported furniture brand that Da Vinci furniture has built for decades has collapsed. In the wreckage, it is not only the Da Vinci brand, but also the credit of imported furniture in the minds of consumers. Is the "Da Vinci" incident just a case or a hidden rule of the industry? Is this "failure" of imported furniture "Is it a bad thing, knowing that it is not a blessing?" Clarifying and pragmatically, whether in the single store of imported furniture or the storefront of the store, when the reporter tried to talk about "Da Vinci", "we are not" Da Vinci is the unanimous reply of all the staff. The reply is behind the rush. In fact, in the single store or store where 23 imported furniture were visited by reporters, the clerk’s rhetoric was obviously cautious and rational. In the famous “freehand space” "The store staff made it clear that all of their products have a formal certificate of origin and relevant certificates, such as consumer needs, can be presented at any time. In an imported children's furniture store, the clerk pointed at a baby chair and a crib. It means that these two products belong to the original imported, and other goods are imported from abroad and then painted in the last time in the country. And the same store, six months ago, their staff told reporters that their goods are all imported. This is "Dafen "The odd effect", because no one wants to be the second "Da Vinci", so pragmatic becomes a must. Sales decline or corporate introspection opportunities in the journalist promise After not revealing his personal information, the agent’s boss spit out a helpless language. “From the store’s feedback, the original kind of consumers who were able to place orders were few, and the people who asked about the product accounted for most. More people are looking at the store with a look at it, and our sales have decreased to some extent compared to June. "Corresponding to the boss's words: According to the statistics of relevant departments, the sales of high-end imported furniture in the entire Beijing market has dropped by nearly half. Compared with course, the vitality of imported furniture is far less fragile, after the "Da Vinci" incident. The reduction in sales is the market's stress response, and it is also an excellent time for companies to look at themselves. After swimming, they can swim ashore, and those who struggle with only two results, whether to learn to swim or not to choose to die. The market's stable and strong guarantee of the "Da Vinci" incident also sounded the alarm for the supervision of the store. After a "Da Vinci" incident in Beijing, a large home store required all imported furniture or raw materials. Imported merchants must re-deliver complete import-related formalities and back up the relevant departments of the store. In Beijing Nancheng, the “imported furniture pavilion” of a large home store has quietly changed its face to “international furniture pavilion.” In addition to a few imported furniture stores that refused to interview, most imported furniture stores are guaranteed to present furniture. Imported procedures and certificates are available for inspection. Previously, these procedures were only presented when the consumer requested it. The market’s hopes are in the hands of rational consumers, and consumers are always the last to know. On the one hand, the same is true for the “Da Vinci” incident. However, consumers who have experienced the “Da Vinci” incident still choose rationality. In general, consumers who import furniture have higher economic strength and import. Brand awareness is more, and often has the experience of secondary decoration or even multiple renovations. This part of the consumer group has relatively high loyalty to the brand, and there is very little “follow the wind” type of consumption. So, interviewed by reporters Among the consumers, except one said that they may abandon the imported brand, others said they chose to continue to believe. At the same time, consumers also chose rational discrimination. One consumer said that he would only choose the brand he recognized. He has also learned about the background and strength of the brand from the Internet and other related channels. Another consumer said that he recognized the imported brand. Design and texture. From this point of view, the credit of the collapsed imported brands in the “Da Vinci” incident is more concentrated on some unknown or non-innovative imported brands, and the real background and powerful imports. The brand is a big wave of sand, and it is really gold. The "Da Vinci" event is a game between the company and the market, and consumers, "Da Vinci" lost. This once-standing brand building collapsed. "Da Vinci" fake "pseudo-import" furniture, awakening is the re-examination of corporate credit in the entire imported furniture market. Fortunately, through this ruined wall, the brand building of imported furniture has once again become the foundation of the enterprise. "Integrity, fine work", this may be the most beautiful rainbow that consumers see after the "Da Vinci" storm.

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